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When A Penny Matters
by Patrick Appel Ryan Sager offers some Christmas shopping tips. Among other inherent biases: A recent study in the Journal of Consumer Research found that when pens were priced at $1.99 and $4.00,...
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The End Of The 99¢ Effect?
Leigh Caldwell's new research finds that "prices such as £1.99, £5.99 or £9.99" no longer boost sales. Update: Caldwell's post was an economic April Fools' joke. The money quote from his wry post: 1....
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Dissent Of The Day
Among a growing chorus in the in-tray: Amen to the reader whose comment you posted saying you should make it 20 bucks, not $19.99. I had already sent in my $20 contribution when I read the comment....
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How Much Is A Penny Worth In Business?
A reader writes: You seem to be soliciting opinions, so I’d get rid of the .99 if I were you and just make it $20. I think the .99 makes the whole thing seem sorta cheap. Your audience is much better...
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How Much Is A Penny Worth In Business? Ctd
A handful of readers differ from the previous ones who protested the .99 pricing: I'll tell you right now, it works for me. And I like it. Even at the dollar level: I feel better paying $199 for...
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How Much Is A Penny Worth In Business? Ctd
Readers expand the discussion on whether the Dish should just bump up its $19.99 subscription price to 20 bucks: Apparently it's is also effective to drop the $ sign on prices. Another reader:...
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